This Is The New Lamborghini Urus SUV

Lamborghini unleashes the Urus SUV: a lean, mean, super-speedy machine

Lamborghini unleashes the Urus SUV: a lean, mean, super-speedy machine

"One Urus we played around with had a Vbox data logger in it, and using launch control I was able to pop off a 3.59-second 0-62 miles per hour run", he wrote, noting that Maurizio Reggiani, Lamborghini's director, managed a time of 3.43 seconds.

But the auto, which is the first utility vehicle produced by the firm for more than 20 years, has something of a dual personality, straddling the line between sports and luxury.

The vehicle company, known for speedy luxury cars in an iconic yellow shade, finally joined its peers in adding an SUV or crossover to its portfolio when the Urus was unveiled in Italy yesterday.

The long-awaited SUV comes with a good look at its specifications. Lamborghini is among the last automakers worldwide to add an SUV or crossover to its portfolio of models.

The new Urus is powered by a 4.0 litre V8 twin turbo engine that comes with an impressive 650 horsepower and 850 Nm of torque. You also get adaptive air suspension and carbon ceramic brakes as standard.

Urus also features such new technologies for Lamborghini as a rear tailgate that is electrically operated via a switch on the driver's door, a button on the key, or a manual button on the tailgate itself.

Lamborghini unleashes the Urus SUV: a lean, mean, super-speedy machine
This Is The New Lamborghini Urus SUV

Inside is the premium interior you would expect, with leather upholstery adorning the sport seats in the front, rear bench and dashboard.

Between 1986 and 1993, Lamborghini built a 4×4 soberly baptized LM002. "We are spot on time with the right product", he said. The model could lift the brand's earnings by more than 50% in 2019, Dean said.

"The Urus fits perfectly within the Lamborghini family as a high performance vehicle". It's fairly small for an SUV and has multiple entertainment and personalisation settings meant to appeal to younger, cosmopolitan buyers or anyone looking for a Lamborghini he or she can comfortably use in places other than a racetrack.

Building the Urus, which will be sold in Europe for 171,500 euros ($203,000) excluding taxes, was "challenging at every level", said Lamborghini CEO Stefano Domenicali.

"We are entering new markets that will be very important for the future of our growth".

Inspired by military-design, the vehicle was nicknamed the "Rambo Lambo", but the Urus takes on a much edgier, sleeker style more in vein of the company's sports cars. These are impressive performance figures for a large SUV. Sufficient appetite for SUVs in China, where the luxury automobile market grew by 54% a year ago, could make Lamborghini's model a success.

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