Inside the 30000-Square-Foot Starbucks Reserve Roastery in Shanghai

Starbucks Reserve Roastery in Shanghai features a two-story copper cask and three handcrafted wooden bars

Starbucks Reserve Roastery in Shanghai features a two-story copper cask and three handcrafted wooden bars

With futuristic features, customers can point their mobile devices around the roastery for even more moments of discovery as they immerse themselves in the augmented reality experience.

"The affinity we have built with our partners (employees) and customers over the past 18 years in China is special and we knew we must bring the Reserve Roastery, our boldest, most premium store ever, to Shanghai, China's bustling metropolitan hub and one of the world's most dynamic retail destinations, as well as a gateway to customers from across Asia and the world", said Howard Schultz, executive chairman of Starbucks Coffee Company.

The outlet, which is approximately half the size of a soccer field, was described by Starbucks as a "state-of-the-art premium reserve roastery" and has been specifically created to attract affluent, white-collar Chinese consumers, according to the Financial Times.

Starbucks now has over 3,000 of its stores in China, with 600 in the city of Shanghai alone - and the company hopes to outpace its growth in the US with plans to open at least a store a day nationwide.

Starbucks is serving more than 5 million customers in China per week, Johnson said.

The Roastery cafe includes three wooden coffee bars and a dedicated bar that offers China's traditional drink, tea.

In China, Starbucks' young baristas and shift supervisors receive a housing allowance subsidy, Wong said.

The company is riding that wave and expanding aggressively in China, opening a new Starbucks store every 15 hours on average.

This Roastery has more than 100 beverages available for purchase, including Teavana tea infused with nitrogen and a new steam tea brewing technique.

But the Shanghai roastery won't hold the title of largest Starbucks for too long.

Like the location in Seattle, the Shanghai Roaster will feature menu items that can not be found at any other Starbucks location. Created from recycled materials using a 3-D printer and 25-ft.in length, the tea bar is a light jade color with dark shadows to represent tea stains formed in a teapot over time.

This location will be manned by more than 30 skilled Chinese bakers and chefs and feature more than 80 items baked fresh on-site daily.

People gather in the new Starbucks Roastery in Shanghai, China. They even take Starbucks selfies. The "tour guide" is powered by Alibaba.

Recommended News

  • Trump expected to announce plan to shrink Utah national monuments

    Trump expected to announce plan to shrink Utah national monuments

    The law gives presidents broad authority to declare federal lands as monuments and restrict their use. The plans aim to shrink Grand Staircase-Escalante by nearly half, according to the documents.
    Introducing Stories Highlights and Stories Archive

    Introducing Stories Highlights and Stories Archive

    Once you're done, your highlight will appear as a circle on your profile that plays as a stand-alone story when someone taps it. The first change is the stories archive , which lets people file away things they post to their stories for later use.
    This Is The New Lamborghini Urus SUV

    This Is The New Lamborghini Urus SUV

    The new Urus is powered by a 4.0 litre V8 twin turbo engine that comes with an impressive 650 horsepower and 850 Nm of torque. Between 1986 and 1993, Lamborghini built a 4×4 soberly baptized LM002. "We are spot on time with the right product", he said.
  • Stephen Curry Injury: Warriors Star Suffers Nasty-Looking Ankle Sprain

    Stephen Curry Injury: Warriors Star Suffers Nasty-Looking Ankle Sprain

    It was the second time this season that the Warriors had come back from 20 points down or more to claim victory. Curry was asked if he knew how bad it was considering his history of ankle injuries.
    Honor 7X launched in India, prices start from Rs 12999: Specifications here

    Honor 7X launched in India, prices start from Rs 12999: Specifications here

    Honor SuperCharge can charge the battery to 50 percent in just 30 minutes while operating at a low temperature and voltage. Honor View 10 marks the beginning of a new AI era, enabling a productive, entertaining and fun lifestyle for users.
    Senators Seek Delay on Net Neutrality Vote

    Senators Seek Delay on Net Neutrality Vote

    He added that at least one million more comments came from real people whose identities were stolen. There's controversy that the comments appear to have been made by bots as regular people.
  • Nebraska Woman Found Dead After A Tinder Date With Another Woman

    Nebraska Woman Found Dead After A Tinder Date With Another Woman

    Trail said he objected to the reporting on his criminal background, which includes a conviction for grand theft in 2000. The parents of missing United States woman Sydney Loofe set up a Facebook page called Finding Sydney Loofe .
    Sacramento Lobbyist Accuses Sitting Assemblymember of Sexual Assault

    Sacramento Lobbyist Accuses Sitting Assemblymember of Sexual Assault

    Last week, Assemblyman Raul Bocanegra (D-Pacoima) resigned after several women accused him of making unwanted sexual advances. Lopez spoke out to the media last week about the allegation, but did not name the perpetrator due to fear of retaliation.
    Storm Caroline to hit Britain this week, expect high winds and snow

    Storm Caroline to hit Britain this week, expect high winds and snow

    The heaviest and most frequent of the snow showers will progressively become confined to North East Scotland during Saturday. Met Office forecasters confirmed today that the intense conditions will form under the name Storm Caroline.
  • One dead as thousands flee southern California wildfire

    Soon after, the hospital was "razed to the ground" by the fire, according to a local news report . One person died in a vehicle crash trying to evacuate the fire that first broke out Monday night.
    Shares of Dialog Plummet After Warning That Apple Might Make Chips

    Shares of Dialog Plummet After Warning That Apple Might Make Chips

    The chip company, which is based in Reading and listed in Frankfurt, designs components that help prolong the iPhone's battery. Dialog said it had no information to suggest Apple was getting ready to start making its own chips that soon.
    US Supreme Court Seems Sympathetic to Sports Betting Advocates

    US Supreme Court Seems Sympathetic to Sports Betting Advocates

    It's a case that's made unlikely allies of the Trump Administration and the major sports leagues including the NFL . He said that would seem to violate the constitutional prohibition on what is called "commandeering".

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.