The Weeknd Severs Ties with H&M After "Deeply Offensive" Product Photo

H&M has been accused of racism after it featured a young black boy in a

H&M has been accused of racism after it featured a young black boy in a"coolest monkey in the jungle hoodie

Canadian pop star the Weeknd says he's distancing himself from H&M after it was revealed the clothing giant had released an advertising image of a young black model in a sweatshirt with the words "Coolest monkey in the jungle".

One woman, who said she had worked for H&M, claimed the Sweden-based retailer is sometimes "clueless" to issues of "racism, cultural & social challenges". "It has been removed from all online channels and the product will not be for sale in the United States".

Questlove predicted early Monday that H&M would strike a conciliatory note, but the Roots' drummer/band leader also seemed to be saying it wouldn't be enough.

"We sincerely apologize for offending people with this image of a printed hooded top".

"We are deeply sorry that the picture was taken, and we also regret the actual print", the company said in a statement.

Toronto-based rapper, The Weeknd, who released his own line with H&M previous year, announced via Twitter that he will no longer be working with the company. The singer wrote on Twitter today he was "shocked and disappointed" by the image and announced he would no longer be working with the Swedish brand.

"It was never our intention for this image to be perceived in this way and we will be reviewing our internal routines to ensure that such a misjudgment does not happen again".

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