Google puts its brand behind payments

Google Pay

Google Pay

Continuing with its policy of "fragmentation and consolidation", Google announced that it is merging Google Wallet, Android Pay and a myriad of other services under a single platform. Enter Google Pay, a solution to make cash payments easier and more efficient for users.

In a company blog post, VP of product management for payments Pali Bhat described this as more of a rebranding than a change to the underlying products or technology.

Until now, Google users have interacted with several different services when making payments online or via their smartphone, laptop or computer.

When reached out, a Google spokesperson for India said that Tez will be unaffected by the announcement but will be bringing all the additional Google Pay functionality to India's users, developers, and businesses through Tez. Google Checkout was Google's PayPal competitor. There are also stores and companies that have migrated to the new moniker. The unified Google Pay brand will also help Google advance its platform more quickly, without needing to worry about maintaining two separate apps.

"Google Pay provides a simple, intuitive option for Fandango customers to speed through checkout with just one tap", said Mark Young, Fangando's senior vice president of global strategy and business development. So we will have to wait and see what's in store for us next. Did you pay it any attention? You also launched an India specific Payment app Google Tez. We're not betting that Google is going to be able to streamline all digital payments with Google Pay, but it sure would be nice if Android had a single method for buying stuff.

The impact on you at home: Google Pay may be replacing Android Pay on our phones to streamline the experience, but it doesn't simplify the Android digital payments landscape in the slightest.

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