News Feed Overhaul Doesn't Change Bullish Facebook Inc (FB) Story, Says Analyst

BBC Minute: On Facebook's News Feed

BBC Minute: On Facebook's News Feed

"Recently we've gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other", he said. Facebook will show less public content and more posts from friends and family.

That's because even if people read such content on Facebook, they don't necessarily comment or interact with it in other ways. He declared that he is changing the goal he gives from focusing on helping users find relevant content to helping them have more meaningful social interactions.

Facebook will soon give more weight to posts from friends, family members, and those that spur conversation.

"While we are a dominant news publisher on Facebook, we also employ strategies for diverse social media referral so as not to be dependent on any one source", said Ron Waksman, vice president of digital and editorial standards and practices for Global News and Corus Radio.

He elaborated that he expects from these changes to make "sure that Facebook is time well spent".

While Mr Zuckerberg described the move as being created to bring people closer together and foster more "meaningful social interactions", analysts noted that it comes amid criticism of the world's leading social network on various fronts. "We can feel more connected and less lonely, and that correlates with long-term measures of happiness and health".

The new News Feed will prioritise friends and posts that are passively consumed and generate discussions over them. The head of Facebook's news feed admitted that some pages "may see their reach, video watch time and referral traffic decrease".

There's plenty of evidence to suggest the Kremlin and other agitators used Facebook's powerful viral machinery to sow discord among Americans: Posts meant to cause mischief about everything from Black Lives Matter to Texas secession helped exacerbate the country's political divisions during a turbulent election year. "We are doing a ton of work to reduce the frequency of bad content on Facebook", Hegeman said.

In recent times, Facebook has become largely centric to posts from businesses, brands and the media.

He quoted an academic research pointing out that interactions with the loved ones are more healthy and important for a person's wellbeing, instead of just reading news articles or watching shared videos.

As the changes roll out, users will see fewer news articles and marketing posts and advertisements, while more personal and family-friendly posts will start appearing in their feed more prominently.

As CNN commented, "With more than two billion monthly users, any change Facebook makes can be a seismic event".

Other publishers like Bloomberg have made a decision to get ahead of the algorithm change and create community-driven Facebook groups around certain topics where they can promote their stories and drive traffic back to their sites, according to Digiday.

Based on this, we're making a major change to how we build Facebook.

He believes Facebook will still push ads to people who have clicked on other ads or already follow a page or company.

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