YouTube is making an example of controversial creator Logan Paul

YouTube star Logan Paul is under scrutiny yet again for a video posted to his channel this week showing him using a stun gun on dead rats

YouTube star Logan Paul is under scrutiny yet again for a video posted to his channel this week showing him using a stun gun on dead rats

"After careful consideration, we have chose to temporarily suspend ads on Logan Paul's YouTube channels", the company said in a statement to The Verge.

YouTube announced Friday that they were temporarily suspending advertising on Logan Paul's channel.

The decision came shortly after Paul posted a video of himself tasering two dead rats and removing a fish from his pond before attempting to resuscitate it using CPR. Paul had advertising temporarily suspended on his account today over videos featuring the abuse of dead animals.

"This is not a decision we made lightly", the statement continued.

The video-posting platform said Paul's "pattern of behaviour" was unsuitable for advertisers.

Paul has yet to comment on the latest scandal.

The company, which is owned by Google, notes that in the past few weeks, Paul - who has some 15 million YouTube channel subscriber - "encouraged" followers to perform the potentially deadly Tide Pod Challenge, and also tasered a dead rat.

There is also an additional twist that will be particularly impactful, given that the popularity of a lot of videos on YouTube rests on them being discoverable. YouTube suspended the 22-year-old at the time for violating its policies.

'How many chances does Logan Paul get?' reads a PETA statement.

Before returning to daily vlogs, Paul posted a video, a serious one, called "Suicide: Be Here Tomorrow".

Paul is one of the highest-profile stars YouTube has sanctioned so far. His channel was removed from Google Preferred, a program connecting advertisers with top-tier content producers on the site.

In a video posted on February 4, Paul bragged about gaining "a million subscribers" during his "three-week break" and did not appear noticeably humbler than before his hiatus.

As with Paul, YouTube makes a point of the fact that none of this will apply to the majority of people who post content on its platform, and these sorts of sanctions will be applied as a last resort and will often not permanent but will last until the creator removes or alters content. "You either love me, or you hate me", he said.

It's comes as many people are complain about the kind of videos that are appearing on YouTube and they way the company uses computers rather than humans to decide what videos people get to see.

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