Facebook pumps the brakes on its secondary News Feed, 'Explore'

Facebook is ending an experiment that created two separated News Feeds

Facebook is ending an experiment that created two separated News Feeds

When news about the split news feed first surfaced, it sparked concerns about the growing power of the social media giant, and how publishers would be affected.

Facebook began testing the dual feed in October past year in six countries.

Mosseri wrote, "You gave us our answer: People don't want two separate feeds".

"Having two separate feeds didn't actually help them connect more with friends and family". After six months or so of testing, Facebook has decided that splitting up the news feed is a bad idea. Russian agents abused the platform with ads and organic posts that showed up on the news feed, in an attempt to sway the election and sow discord among Americans.

That is still the priority, but separating the two groups completely isn't the way to accomplish that.

For those who don't know how the Facebook feed works, when a page you follow posts something, Facebook's algorithm will push that post out to a number of people.

"We constantly try out new features, design changes and ranking updates to understand how we can make Facebook better for everyone". Additionally, the Explore Feed tab available to everyone is also being removed. Going forward, Mosseri said the company will begin "updating the way we evaluate where to test new products, and how we communicate about them".

The company has previously been criticized for conducting experiments with the site that has become a major feature of people's lives, including showing some 2012 users "positive" or "negative" posts to see how it would affect them.

The product formally launched last October as an option for U.S. users to find additional news and entertainment from Pages that aren't in a users' news feed. We concluded that Explore isn't an effective way for people to discover new content on Facebook. By splitting the news feed in two and having an "Explore" tab, users said that it was more hard to access important information.

Facebook called this the Explore Feed test, one created to determine how users feel about having content split up in this manner. Its most recent News Feed update had a similar goal to the now-defunct test: The change was made to show people more stuff from their friends and family, and less from brands and publishers.

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