Facebook to show 25 Major League Baseball games this season

YouTube hits a home run with Major League Baseball partnership

YouTube hits a home run with Major League Baseball partnership

"The deal is meant to establish skills and resources for Facebook to potentially bid on larger games with the Major League Baseball and other properties", Berke said.

Financial terms of the deal weren't disclosed although sources pegged the price in the $30 million to $35 million range. The league has yet to announce which broadcasters will announce the games. Last year, the company struck deals with Fox Sports to stream the UEFA Champions League and with Univision to broadcast live games from Mexico's top soccer league.

The extended partnership also offers expanded baseball coverage to all YouTube TV members with the addition of the MLB Network to its channel lineup starting immediately. Facebook can also show the games globally though they won't be exclusives outside the U.S.

Facebook boasts over 1.4 billion daily active users throughout the world, making it the biggest social network to ever exist.

The games that will be broadcast on Facebook will all be afternoon games, primarily on Wednesdays. The streamed matchups can be watched on mobile devices including smartphones and tablets, computers, as well as connected devices and smart TVs.

As part of the baseball deal - which Bloomberg reported to be in excess of $30 million - MLB will also produced on-demand highlights for every game and weekly recaps for each club to air on Facebook. These will be available on Facebook Watch in the US and around the world. That is expected to generate innovation around the game's broadcast presentation with interactive elements and production value geared specifically geared toward Facebook's platform.

Verizon signed a deal with the NBA to stream eight basketball games on Yahoo, and Amazon paid $50 million to stream National Football League games to Prime members last season. The integrated marketing campaign's success throughout October 2017 led YouTube and Major League Baseball to extend and broaden the World Series partnership for an additional two years.

It's interesting news, not necessarily because the games are going to draw massive audiences (they likely won't), but because it's a sign that major sports leagues are getting more comfortable with their games appearing online - and only online - versus with traditional TV partners.

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