Google begins rolling out mobile-first indexing to more sites

The search giant says that this acquisition will help to evolve services like Google Images in order to serve the needs of users who want to use the service to "find more information about a topic, and to help them communicate and express themselves". "Mobile-first indexing means that Google will use the mobile version of the page for indexing and ranking, to better help our - primarily mobile - users find what they're looking for", wrote Fan Zhang, Software Engineer at Google. This acquisition will assist Google to add-up GIFs inside Google images and other services like Gboard more easily. As of February, Tenor said its platform was being used to search for GIFs more than 400 million times a day and 12 billion times a month.

The terms of the deal weren't disclosed in full extent, however by positioning itself as a search company that slots into a messaging ecosystem, Tenor seems like a natural piece of the puzzle for Google.

Founded in 2014, the GIF platform was initially known as Riffsy.

According to analytics firm App Annie, Tenor's "GIF Keyboard" stands out to be the most downloaded app in its category on both iOS and Android. The company intends to further integrate the acquired platform in products that use GIFs, such as Gboard, Google's keyboard app. The San Francisco-based company attracts nearly 300 million users to its platform and 12 million monthly searches.

However, it was clear that people should continue to make their sites more mobile-friendly, due to the ranking changes Google introduced in 2015.

Today we're announcing that after a year and a half of careful experimentation and testing, we've started migrating sites that follow the best practices for mobile-first indexing.

"We look forward to the next leg of our journey with Google as we grow Tenor to help anyone with a mobile device visually express the full range of human emotion", he adds.

Recommended News

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.