Google is shutting down their URL shortener

Google Ending URL Shortener Support In Favor Of Dynamic Links

Google Ending URL Shortener Support In Favor Of Dynamic Links

Google has announced that it's shutting down its URL shortening service goo.gl, stopping submissions by accounts created from April 1 on April 13 and disbanding the platform for all other customers on March 30 2019.

The Google URL shortener; goo.gl introduced back in 2009. "While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination", reads a Google Developers blog post.

The move is part of Google's effort to shift its focus to the Firebase Dynamic Links (FDL), which are meant to bring users to any point on the web and within an iOS, Android or web app using deep linking.

Google launched g.co in 2011, another URL shortening service that it uses for internal links exclusively.

The decision is effective from 13th April 2018.

Google wants developers to use the Firebase console and API instead.

As upsetting as this closure could be, the fact that there are many URL shortener alternatives make this a minor deal for most. In short, FDLs are a far more robust solution for short links than previous deep link versions and a better all-round solution in general. Also, developer projects that have not accessed URL Shortener APIs before will not be able to create short links with the service from May 30, 2018.

Publishers, brand marketers and non-developers who have been using Google short URL service for various purposes need to save the related data immediately. For example, deep links offer the benefit of being able to redirect someone to not only a website, but a point within a website. In the meantime the service will continue to operate and users can still create short links until the 30th of March, 2019.

Recommended News

  • Former French President Nicolas Sarkozy to face trial over campaign financing

    Former French President Nicolas Sarkozy to face trial over campaign financing

    The charge carries a maximum sentence of 10 years, and the influence peddling charge has a maximum sentence of five years. In a separate case, the ex-president is accused of receiving funding from late Libyan leader Muammar Gaddafi.
    Dry in Denver to start; rain and snow return Wednesday PM

    Dry in Denver to start; rain and snow return Wednesday PM

    Note, however, this modeling assumes snowfall would stick, which is unlikely around D.C., given forecast temperatures. As that's seven to 10 days from now, it's near the range when model projections aren't particularly reliable.
    Retire from politics and embrace farming, Frank tells Oyegun

    Retire from politics and embrace farming, Frank tells Oyegun

    And what I found is that it contravenes both our party Constitution and the Constitution of the Federal Republic of Nigeria. I think this should be allowed to go forward and all efforts should be geared towards making the timetable a great success.
  • Fans travel to cheer on the Astros for Opening Day

    Fans travel to cheer on the Astros for Opening Day

    He hit a 2-0 pitch off lefty Cole Hamels (0-1) into the right-field seats. "We're happy he's here for a longer period of time". Manager Jeff Banister expects to see a closer emerge over the course of the season. "But he was able to settle in and mix".
    Hubble telescope discovers galaxy with no dark matter

    Hubble telescope discovers galaxy with no dark matter

    It doesn't fit the characteristics of a spiral galaxy, which typically have dense, central regions, spiral arms, and a disk. The point sources proved to be 10 globular clusters-compact and spherical groupings of stars orbiting the galaxy's core.
    Govt plans to sell 76% stake in Air India, cede management control

    Govt plans to sell 76% stake in Air India, cede management control

    The majority of the members, in favour of selling the government's stake in the national carrier, were from the ruling BJP. The government has injected $3.6 billion (Rs 23,461 crore at $1 = Rs 65.17) since 2012 to bail out the airline.
  • Game of two halves? Mourinho revels in 'perfect first-half'

    Game of two halves? Mourinho revels in 'perfect first-half'

    The 24-year-old was pleased with the team's performance against Swansea, especially with the energetic style in the first half. The Belgium worldwide has struck 15 league goals for the Old Trafford club since signing from Everton in the close season.
    Blue Moon Rising This Easter Weekend Will Be The Last Until 2020

    Blue Moon Rising This Easter Weekend Will Be The Last Until 2020

    This year, Easter Sunday falls on the very next day after the Paschal Moon, something that hasn't happened in centuries. The exact time the moon will be full will be at 1.36pm BST, although obviously this won't be visible to us.
    Delhi Police question 25 in CBSE paper leak case

    Delhi Police question 25 in CBSE paper leak case

    According to reports, PM Modi expressed his displeasure to HRD minister Prakash Javadekar over the paper leaks . The CBSE held the exam for the Class XII Economics paper on Monday and the Class X Maths paper on Wednesday.
  • Stephens homes in on Miami title

    Stephens homes in on Miami title

    Jelena Ostapenko beat 7-6 6-3 Danielle Collins , hitting 33 winners to 12, and reached her sixth career final, the first in 2018. US Open victor Sloane Stephens saw off three-time Miami Open victor Victoria Azarenka to book a place in the final in Florida.
    Children ready to Hop at the Hunt for 15000 Easter eggs

    Children ready to Hop at the Hunt for 15000 Easter eggs

    It is hoped several hundred people will attend the annual Giant Easter Egg Hunt of Oamaru on Friday. "It will be like Disneyland". All Star Sports Easter Egg Hunt: The business at 8333 W. 21st St. will put on two hunts: one at 9 a.m. and one at 11 a.m.
    Xiaomi Mi Mix 2s vs Mi Mix 2: Specifications and features comparison

    Xiaomi Mi Mix 2s vs Mi Mix 2: Specifications and features comparison

    The Mi Mix 2S also has vertically-aligned dual cameras on its back - a distinct upgrade from the the Mi Mix 2's single camera. The Mi Gaming Laptop has a 15.6-inch Full HD display , and Intel Kaby Lake Core i7-7700HQ powers the laptop.

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.