Google Home speaker, Home Mini India launch soon, confirms company

Google faced new backlash for showing a plain homepage on Easter Sunday yet again

Google faced new backlash for showing a plain homepage on Easter Sunday yet again

Google's expansion can be attributed to the fact that research found that offline phone stores account for 36 percent of Pixel sales in India, though 38 percent of sales still come through e-commerce. Their parent company, Alphabet, will supposedly roll out an India-focused strategy and this will include bringing more hardware to the region, specifically the Google Home smart speakers, Pixelbook, home automation products and possibly a mid-range smartphone as well.

With a Pixel phone along with some of its exclusive features (if not all), Google might be able to attract a wider customer base in countries like India. Google's top brass shared details of its consumer products expansion plans in trade meets held in Malaysia, the United Kingdom and the U.S. last month.

Rumors that Google may be building its own smart display device surfaced after Amazon released such a device, dubbed the Echo Show, a year ago. Fresh information that has appeared on an Indian publication states that the search engine giant is reportedly working on a mid-range edition of Pixel smartphone.

Google Home and Home mini will try and tap into the fledgling home speaker market in India. However, the company has yet to launch any of its smart speakers in India. The rumor of the Google Home's India launch comes five months after Amazon's launch of the Echo, Echo Dot, and Echo Plus in India.

If you have noticed, the company has increased marketing efforts around the Pixel smartphones, but that hasn't been as effective as one would have expected. Amazon's speakers start at Rs 4,499 for the Echo, Rs 9,999 for Echo and Rs 14,999 for the Echo Plus variant.

Users can interact with the Google Home by setting up the speaker to recognize their voice. Some of the India retailers had also participated in these meetings. The company has also set aside huge funds for brand promotions of the upcoming phone, The Economic Times reported citing an unnamed executive.

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