Apple Reportedly Planning To Launch News Subscription Service In 2019

Report: Apple to launch premium magazine and news subscription service within a year

Report: Apple to launch premium magazine and news subscription service within a year

The tech giant is planning to launch a monthly subscription service that would give users access to magazine content, Bloomberg is reporting, citing people who claim to have knowledge of the plans.

It now reportedly plans to integrate the remaining Texture staff into the existing Apple News team and launch a premium service within a year. The new subscription offering would shift the revenue model from selling advertisements to participating publishers, to sharing subscription revenue with the those publishers, the report added.

Apple shares took a hit in late March, falling as much as 10.4%, along with many other companies listed on the tech-heavy Nasdaq, after Facebook's Cambridge Analytica data scandal and President Donald Trump's crackdown on Chinese investment in U.S. technology rattled investors.

While we don't know precisely when this service will launch, we do know it'll land within the next year which indicates Apple may be gearing up to announce it at WWDC 2018 and launch it formally alongside iOS 12 this fall. It is only available in three markets: USA, the United Kingdom and Australia.

Back in March, Apple bought Texture.

Apple's services business is orders of magnitude smaller than its hardware business, but the company has had success with its Apple Music service, which now boasts almost 40 million subscribers.

Now costing $9.99 a month, the service will eventually be managed by Apple's own news team. Apple Music, iCloud, and App Store revenues rose to $30 billion in the 2017 fiscal year, and the company would like that to be about $50 billion by 2021.

Apple previously had a dedicated news app called Newsstand, which allowed users to subscribe to magazines and newspapers individually.

Paid subscriptions already play a huge part in Apple's ecosystem. If anything, Apple Music showed how important free trials can be. Apple rarely cuts positions, but after the company acquired Beats, it laid off about 200 people. Altering the balance in favor of more subscription-based content could transform Apple News from a library- or RSS-like aggregator into more of a store.

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