The Rolls-Royce Cullinan is here to redefine super luxury travel

A bulging fender and simplistic taillight design is what we see in the first teaser image for RR Cullinan

A bulging fender and simplistic taillight design is what we see in the first teaser image for RR Cullinan

It looks like the SUV trend has finally caught up with the manufacturer that's sat atop the automotive pyramid for over a century.

Filling the arches are massive 22-inch alloy wheels - Rolls-Royce is very big on wheel-to-body ratio.

Ahead of global digital reveal of the Cullinan, Rolls-Royce has shown the first undisguised facet of its first high-riding vehicle. The Cullinan stands 1,836 mm high, taller than the Bentayga (1,742 mm) but slightly short of a Range Rover (1,869 mm).

The Rolls-Royce Cullinan shares its underpinnings with the new generation Phantom, underpinned by the same aluminium architecture.

It is powered by a 6.75-litre twin-turbocharged V12 engine that produces 571hp and 820Nm of torque. It's paired with an eight-speed automatic gearbox. The Cullinan also gets a tailgate. A key feature of the Cullinan ride is called the "Magic Carpet Ride" which Rolls-Royce takes off-road for the first time. To ensure the Cullinan has appropriate road manners, there's four-wheel steering as well as the four-wheel drive.

Keep your eyes peeled to Roadshow in the coming days for more teasers and, eventually, actual information and pictures of Rolls-Royce's mega-posh SUV.

This is the all-new Rolls-Royce Cullinan. Rolls-Royce also integrated its logo into the design in an interesting way. The bluff, upright front end is dominated by a typical Parthenon grille, topped with the Spirit of Ecstasy, although its scale is a little more subtle in comparison to the Phantom. Indeed, these were the two core desires from its luxury clients.

And as ever, it wouldn't be a Rolls-Royce launch without press releases that combine the pretentiousness of a British viceroy with enough overheated prose to make D.H. Lawrence blush.

Both front and rear coach doors wrap low under the Cullinan sill, so dirt remains outside the door, rather than on trousers and shoes. Power-folding rear seats, split 70/30, are another first for a Rolls-Royce, as is a touchscreen infotainment system. Once inside, occupants will be surrounded by the usual swathes of high-quality leather, wood and metal that form the basis of all Rolls-Royce interiors - the interior is, of course, configurable to the customer's exact specifications. A case of extreme personalisation, Rolls-Royce will custom-fabricate a box, which plugs into the cargo area, facilitating whatever outdoor activity its relative owner might wish to complete: volcano boarding, perhaps (yes, Rolls-Royce did suggest its customers might want to volcano board).

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