Facebook is no Longer the Most Popular Social Media Site

Facebook edged out of top 3 social networks by U.S. teens

Facebook edged out of top 3 social networks by U.S. teens

According to a study by Pew Research Center, American teenagers have abandoned Facebook in favor of other social media platforms such as Snapchat and Instagram. YouTube takes first place with 85 percent of teens using it, and then Instagram at 72 percent, and Snapchat comes in third with 69 percent.

However, the survey does not provide a clear picture of what apps teens actually use more as it does not include the instant messaging apps like iMessage and Whatsapp. Notably, lower-income teenagers are more likely to gravitate toward Facebook than those from higher-income households.

Survey respondents included 1,058 parents and 73 teenagers.

U.S. teenagers are ditching Facebook in favour of rival platforms YouTube, Instagram and Snapchat, a study says. Thirty-five percent said Snapchat, 32% said YouTube and 15% said Instagram, which is also owned by Facebook.

Another insight from the study that emerged was that girls are more likely to use Snapchat, while boys mostly use YouTube.

The latest survey only indicated that Facebook has a teen issue.

And they're using the platforms everywhere: The study found that 95 percent of teenagers now own a smartphone or have access to one according to the study. The survey showed 45% of teens said they are online nearly constantly, while another 44% said they're online several times a day.

Facebook is no more the coolest social media platform and today nearly everyone has access to smartphones. Although this platform helps define the social media category, younger users want a platform that is something more of a utility. In addition, the 2014-2015 survey required respondents to provide an explicit response for whether or not they used each platform, while the 2018 survey presented respondents with a list of sites and allowed them to select the ones they use.

Charis McAwesome, co-founder and manager of hashtagme.co.nz - Charis has worked in digital for over 10yrs specialising in digital management, analytics, digital advertising, social media, digital pathways, and CRM services. Unsurprisingly, this is resulting in way more time spent online as 45 percent of those polled said they are online on a near-constant basis. In both categories, Twitter, Tumblr and Reddit fell below all of the above social networks.

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