Amazon inks deal to show 20 soccer matches a year in UK

Kevin De Bruyne unleashes a 25-yard strike to put Man City 3-0 up against Swansea

Kevin De Bruyne unleashes a 25-yard strike to put Man City 3-0 up against Swansea

"Prime Video will be an excellent service on which fans can consume live Premier League football - including for the first time in the United Kingdom a full round of matches - and we look forward to working with them from season 2019/20 onwards".

And while the service won't be rivalling Sky and BT in terms of quantity - it's only agreed 20 matches per season for the duration of the three-year contract - the delivery mechanism is quite unusual.

In a statement, Amazon said: "This will be the first time a full round of Premier League fixtures will be broadcast live in the UK".

The US company is the first to break up the previous dominance of Sky and BT Sport.

BT Sport bought the other to add to the giant package they already purchased, when they and Sky Sports spent £4.5billion between them on 160 games.

No financial figures made public so far but the figures we do know, are that there are now set to be a massive 200 of the 380 PL games each season, shown on live TV starting in 2018/19.

The new beneficiary of this is simultaneously predictable and wholly surprising - Amazon.

The result means that the Premier League rights will for the first time be split between three separate companies.

The big six clubs - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham - managed to get the necessary 14 votes out of the 20 to agree that from 2019/20, any increase in the current global rights package, will be distributed according to league position and not equally distributed between all 20 clubs as it has been up to now.

The best five of the seven United Kingdom broadcast packages for the Premier League were sold in February, with Sky paying £3.75 billion to acquire four, a 14 percent discount on its current deal.

Memberships costs £79 a year or £7.99 a month.

The deal underlines Amazon's ambition to take on traditional pay-TV broadcasters in the multi-billion dollar battle for sports rights. "Over these two December fixture rounds Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you're guaranteed to see them play live on Prime Video".

Facebook made a major bid previous year to stream cricket matches from the Indian Premier League and is streaming Major League Baseball games, while Twitter has streamed baseball and professional hockey games.

Analyst Paolo Pescatore at CCS Insight said the Premier League would be delighted to have secured a leading online giant as a partner, but it was a headache for fans who would need to sign up with another provider.

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