New Amazon Fire TV Cube Will Take on Apple TV 4K, HomePod

Amazon launches Echo Look in U.S., could popularize computer vision via Alexa

Amazon launches Echo Look in U.S., could popularize computer vision via Alexa

The Cube has access to all the same apps and services as other Fire TV devices, such as Netflix, Hulu and, of course, the entire gamut of Amazon Prime Video content. Voice search is also supported, not to mention all the typical Alexa tricks, like weather forecasts, news and smart home device controls. It also works as a legitimate successor of the Amazon Echo, so you can direct requests at Alexa asking her to turn off the lights or call a friend. Add in hands-free 4K streaming media via Netflix, Hulu, Amazon's own service, and all those other apps and Bezos and Co. seem to have a victor. Sure, you can do that with commands Amazon has created for the Fire Cube, such as "Alexa, show me more", but it's better with a remote.

The standard version comes with an IR extender cable, remote and an Ethernet adapter. Advanced beamforming technology combines the signals from the individual microphones to suppress noise, reverberation, content now playing, and even competing speech to make sure Alexa clearly hears your request, even next to your TV. Baking Alexa into a Fire TV was the next logical step for Amazon, and that step is realized with the new product. All you have to do is ask.

There will be a few Alexa features that the Cube won't be able to use. The company says it's been working to ensure that the right device responds when you ask Alexa for something.

With this new launch, France joins a growing list of Alexa-enabled countries, including the United States, United Kingdom, Australia, New Zealand, Germany, Japan, India, Ireland, and Canada. We haven't seen it this low in a while. Yes, the Fire TV Cube also doubles up as a universal remote, sweet!

Amazon takes the wraps off the Fire TV Cube that will be available at the end of the month.

If Prime Music isn't the music service of choice, then that's not a problem - as the Amazon Echo supports countless other services, including Spotify and Deezer, both of which are also available in France. Plus, for a limited time, customers can pre-order Fire TV Cube and Amazon Cloud Cam together for $199.98 a $40 savings.

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