Netflix testing higher-priced ‘Ultra’ subscription plan

Netflix

Netflix

Leaked promotional material details the new Ultra plan. If Netflix does cut the number of simultaneous screens in half for its Premium plan, that would be akin to a price hike for those who share the service with three other users.

Standard is now €10.99 and Base €7.99. Netflix might roll out this plan if it thinks users might turn their nose up at this frankly egregious cash grab, and we hope they do, and it doesn't. Its website says the company may need to adjust prices to "respond to local market changes" such as taxes or inflation.

Netflix is yet to announce the new feature officially, so drop your pitchforks for the time being. This is up from the current top "Premium" tier which costs €13.99 a month. The main difference between Premium and Ultra, according to Variety, is the availability of HDR, also known as high dynamic range, which "provides more vibrant color reproduction and higher contrast". Basic for streaming on one screen at a time, Standard for viewing on two screens, and Premium for streaming on four TVs, laptops, tablets or smartphones simultaneously. Netflix gets some flack every time it ups its prices, though most people simply opt to pay an extra couple of pounds each month to retain access.

Netflix now offers three tiers-Basic ($7.99/month), Standard ($10.99/month), and Premium ($13.99/month).

Italian Netflix subscribers have noted that the streamer is apparently toying with introducing a higher-priced tier of service called Ultra that would reportedly offer more than what Netflix's current highest-priced tier offers.

Now You: are you a Netflix customer? The more widespread changes seem to be a more likely scenario to differentiate the new Ultra subscription.

However, Netflix (nflx) told the tech publication that the test would be limited to some users rather than all, and that the company may not end up offering the tiers that it's testing.

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