Apple Watch Series 4 Upgrades the Display, Adds ECG

Apple Watch Series 4 Will Come in 40mm and 44mm Sizes

Apple Watch Series 4 Will Come in 40mm and 44mm Sizes

Jeff Williams, Apple's chief operating officer, speaks about the new Apple Watch Series 4 at the company's product-launch event in Cupertino, Calif., on Wednesday.

When I strapped the Apple Watch Series 4 to my wrist following Apple's iPhone event today (Sept. 12), the first thing I noticed was the watch's oversized display. The speaker has also been redesigned as it is 50 per cent louder compared to previous-generation Watch Series 3. The smartwatch is powered by Apple's A4 chipset and is two times faster than Watch 3. When the Watch thinks it's detected a fall, it'll pop up a prompt to trigger Emergency SOS, a feature that places a call to 911, messages emergency contacts, broadcasts your current location, and shows a pre-configured Medical ID to first responders.

As previous models before it, the Series 4 Apple Watch has an optical heart rate monitor that logs your pulse constantly and alerts you of abnormalities.

Apple Watch Series 4 will be available for pre-order on September 14 and arrives in stores on September 21; it starts at $399 for the Global Positioning System version and $499 for the cellular option.

Announcing the launch, Apple chief operating officer Jeff Williams said the company had received clearance from the Food and Drug Administration (FDA) in the United States to allow the product to be used as a medical device.

The starting price of Apple Watch Series 4 will be be $399 (GPS version).

Apple Watch Series 4 Will Come in 40mm and 44mm Sizes
Apple announces Watch 4, will come with ECG, Fall detection and more

Series 4 comes in silver, gold, and space gray; the stainless collection will come in polished, space black, and a new gold finish. Of course, you'll also be able to choose a more simplified watch face if you find the new one to be way too busy, but all those options will be nice. The software features updates for the workout tool on the watch, the ability to listen to podcasts while exercising, and a raft of changes to notifications to try to limit the information overload wearers can suffer. The ECG works by placing your finger on the digital crown, and within 30 seconds, you'll receive a heart rhythm classification. The GPS, non-cellular 40mm versions start at $599; 44mm versions start at $649.

New watch faces, including one with up to eight customisable complications, or special features. Williams says those features will be available this year. If it senses you're immobile for more than a minute it starts informing emergency services.

And the new dynamic watch faces positively dazzle on the large new display. FDA Commissioner Scott Gottlieb also jumped in to tout his agency's role in the clearance.

The watch's new capabilities certainly seem aimed at a new demographic that perhaps might've escaped Apple's clutches before. senior citizens.

Apple said the new fall detection feature "Requires a tremendous amount of data and analysis". The displays push closer (but not right up to) to the edge of the case, matching its curves.

18 hours of battery life.

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