Google makes it easier to delete your search history

Google Brings Privacy Controls a Little Closer to Search

Google Brings Privacy Controls a Little Closer to Search

Previously, people would have to go to the Google Account area to review and manage data, but these controls will now be brought directly to Google Search. This new change allows you quick access to the privacy controls in your Google Account that are most relevant as you use Search.

The company said it will also give users more control over the kind of ads they see on Google. Your search history is basically all the queries you've entered into Google search or into Chrome's omnibox when you're signed into either of them with your account. Google reportedly declined to alert users about the flaw to avoid regulatory scrutiny, instead opting to quietly patch it in March.

If you open Google search, you'll find that a new option has been added: "Control your data in Google Search".

It seems like a new data privacy scandal crops up every day for some major tech company or another (okay, mostly Facebook) - but Google is working to opt out of that pattern.

An official Google blog post promises that "from directly within Search, you can review or delete your Search activity and quickly get back to finding what you were searching for". To delete all your Google search history, click the "Delete all Search activity" button. In the coming weeks, these features would arrive on Android and iOS as well.

First and foremost, you can now delete your search history without ever leaving Google Search. One of its biggest sources of that data is Google Search, which serves as the company's marquee product. Ad personalisation can be similarly switched off. Google recently also had announced tighter privacy policies for third party apps on its Play Store. While it is not a huge advance in terms of our level of control, making it easy and obvious that protecting your data can and should be a habit is a small step in the right direction. This feature will be expanded to Google Maps next year followed by many other Google services.

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