Google Retreats From Taking On HTC Vive, Oculus Rift

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If there is one company that would easily be able to compete against the Oculus Rift and HTC Vive in the nascent high-end VR hardware segment, it’s Google. A number of months back, it was reported that the search giant really was working on something.

Well, it is working on VR platform for Android 7.0 Nougat called Daydream, but apparently not a VR headset to directly take on Oculus and HTC.

This information comes from some unnamed external sources, but not from Google, so nothing is yet concrete at this point.

At any rate, it would be better if Daydream becomes the central focus for the company instead of a headset that doesn’t run on Android. Given how the ecosystem has matured, and how much of the mobile industry it dominates, Daydream would help Google form a standard for other OEMs to follow.

Now, the next question is whether Google is planning anything to tackle augmented reality (AR), which has the Microsoft HoloLens as its spearhead at the moment. For media consumption, VR is definitely good enough; but for gaming, many fingers are pointing toward the progress of AR.