The VAIO Phone Biz Proves That Nobody Wants A VAIO Anymore

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Fresh from the oven in Japan, the Phone Biz — yes, what a name! — is certainly more stylish that the middle-of-the-road black slab that constituted VAIO’s first stab at a smartphone. Oh, and it runs on Windows 10 too (obviously).

Beneath the sleek silver aluminium frame, it’s a fairly standard mid-range affair, though: a 5.5-inch 1080p LCD, 13 megapixel camera, Snapdragon 617 chip and 3GB of RAM. It supports the Windows Continuum mode too, allowing you to use it with a desktop display. Kind of like what all Windows phones are built for.

But the fact remains that it’s a Windows phone in a world where Windows phones are, seemingly, dying (that’s a tad saddening, though). Launching in Japan at a cost of ¥50,000, which is about $400, there’s no word on if or when it will become available further afield. Which, to be honest, may be just as well.

Are you looking forward to see this, and perhaps get a hold of it while you’re at it? Who still likes VAIO products here?